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Displaying All Posts Tagged As: twitter

Social Media Misconceptions And Conan O’Brien

Posted By: Rick Kettner on Wednesday, March 17, 2010

There are a lot of misconceptions when it comes to using social media as a marketing platform. In this video, I explain a simple and efficient strategy that builds on proven business principles. The marketing behind Conan O’Brien’s recent announced comedy tour is used as a primary example.

Please install the Adobe Flash Player to watch this video.

How do you plan to use social media effectively? Post your feedback below!

Tags: buzz, conan o'brien, facebook, marketing, misconceptions, social media, twitter

Strive To Diversify Your Social Media Strategy

Posted By: Rick Kettner on Thursday, February 25, 2010

It’s easy to analyze and critique the failure of record executives to identify shifting trends in their industry. Modern Internet marketers wonder how they could be so blind to have missed the opportunity to ride the Internet wave, rather than be pummeled by it. However, many of us are falling into similar ruts, and are failing to identify shifting trends.

In this article, I want to review the importance of diversifying your traffic strategies. More specifically, we are going to analyze shifting trends within the social media space. I think the most important trait an Internet marketer can have is ‘agility’ to deal with an ever changing game. Settle into one way of doing things, and you risk losing your audience. More »

Tags: agile, change, diversify, fear, social media, strategy, twitter, value

Google Profiles Are More Important Than Google Buzz

Posted By: Rick Kettner on Wednesday, February 17, 2010

Google recently launched their new “Google Buzz” social media network. It has received a massive amount of attention, and has managed to steal the show from another important launch. Google Profiles, while not entirely new, received an important update. This subtle change has actually set the stage for Google to dramatically change the social media scene.

Google Profiles isn’t designed to be your social network. Instead, it will allow Google to harness the power of the other social media networks you are already using. In fact, this single strategic move may have just turned the social media tide in Google’s favor, as they no longer have to compete head on with Facebook or Twitter. More »

Tags: buzz, facebook, gmail, google, profiles, social media, twitter, youtube

Top 5 Reasons Twitter Is A Social Media Fad

Posted By: Rick Kettner on Monday, February 15, 2010

Twitter has brought about a revolution in online communication. It’s unique 140 character system has created a whole new way to share information in a fast paced world. Unfortunately, the very system that has made Twitter so popular will likely be its eventual downfall. Today we will be examining five reasons why Twitter is a social media fad that won’t last.

Important: Twitter is still a popular tool, and will remain so for a while longer. Continue to use it to build and maintain relationships. Just don’t build your entire business on it. Diversification is important. Read on for specific reasons why Twitter’s mainstream days are numbered. More »

Tags: communications, fad, integration, mainstream, social media, twitter

Twitter Relationships – Quality Always Beats Quantity

Posted By: Rick Kettner on Thursday, February 4, 2010

Twitter has become one of the most popular social media networks online. It’s has created new ways to reach out and communicate with like-minded people within your industry. Unfortunately, the entire concept of having ‘followers’ is lost on many people. In this tutorial, we are going to look at how to build true relationships to expand your influence on this important platform. More »

Tags: quality, relationships, traffic, tutorial, twitter
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