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There are a lot of misconceptions when it comes to using social media as a marketing platform. In this video, I explain a simple and efficient strategy that builds on proven business principles. The marketing behind Conan O’Brien’s recent announced comedy tour is used as a primary example.

How do you plan to use social media effectively? Post your feedback below!

Google recently launched their new “Google Buzz” social media network. It has received a massive amount of attention, and has managed to steal the show from another important launch. Google Profiles, while not entirely new, received an important update. This subtle change has actually set the stage for Google to dramatically change the social media scene.

Google Profiles isn’t designed to be your social network. Instead, it will allow Google to harness the power of the other social media networks you are already using. In fact, this single strategic move may have just turned the social media tide in Google’s favor, as they no longer have to compete head on with Facebook or Twitter. More »

Facebook has a unique opportunity to create a revolution in e-commerce today. They started by conquering the social media space, and are now in the process of trying to become a universal passport for the Internet. More important than all of that is the fact they will likely convert their passport system into an online payment solution.

Important: Facebook is almost certainly NOT going to charge for the use of their social network. That seems to be the first thing that comes up with I discuss this concept with friends. Instead, they will extend their existing ‘Facebook Connect’ service to enable micro-payments across any website. Read on for specific details. More »