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Satisfaction Guarantee – Make Your Offer Risk Free

The concept of a satisfaction guarantee has slowly evolved over time. Its perception has changed from providing customer confidence to being just another part of the sales process. Far too many Internet marketers are letting this powerful sales tool fade into the background. In this tutorial, you are going to learn how you can use it to build customer confidence and close sales.

The Important Psychology Behind A Guarantee

It has been scientifically proven that we, as humans, have a greater fear of loss than a motivation for gain. In other words, we would rather miss out on the potential benefits of a product than risk losing our hard earned money if things go wrong. This is an important concept to understand when trying to sell a product, especially on the Internet with no face-to-face contact. You must do all you can to remove risk from your prospects mind during the sales process.

Give Your Customers Complete Confidence

Far too many websites are hiding their guarantee down at the bottom of the page, or sometimes on a separate link all together. This is the exact opposite of what you want to be doing. You need to make your guarantee stand out. It should be a integral part of your sales process. In fact, you may want to consider doubling, or even tripling, the standard 30-day refund policy.

In many cases, the longer you make your guarantee, the less returns you will get. This may not always be the case, but it does apply in many markets. The theory suggests, the longer you give customers to return a product, the less likely they will actually get it done. However, if you tell them they have 30-days to return it, they are more likely to get it done within that window.

With that being said, you shouldn’t expect many returns unless you are sell a lousy product. The whole concept isn’t to get people to return a faulty product. It is to make them feel more confident about a quality product. If you don’t believe in your product, you shouldn’t be selling it!

How To Make Your Guarantee Stand Out

Your guarantee should leave people confident in your product or service. You should explain to customers, ideally on video, that you firmly believe in your product. Let them know that they can get 100% of their money back at any time. Even let them know that they don’t have to provide a reason for the return. They simply get their money back, no questions asked.

To take things further, you can shift risk onto yourself. Here are a few effective tactics:

• Explain that you accept returns even if the product comes back broken. This is especially applicable for CD or DVD-based products. Explain that even if the product comes back all scratched up and un-sellable, you’ll promptly refund their money.
• If you are delivering a product that can be pirated (downloads, CDs, or DVDs), you can point out that you understand this guarantee is a big risk for yourself. Technically, they can copy all of your content and then ask for a refund.
• If you want to really show your confidence, you can let people know that they don’t even have to return the product to get a refund. If they are unhappy with it, they can simply get their money back. This may seem extreme, but it is the ultimate risk-shifting strategy. The fact is, if you are selling an information-based product (where the actual physical costs are minimal) the effect is more dramatic than the actual risk.

Last, but not least, you can give them simple instructions on how to request a refund. Even show them how easy it is to make a return, in the event they would need ship the product back. This is important, because again, you want to show them that you are sincere.

You aren’t making this guarantee lightly. You simply believe they will love the product so much that they won’t ask for a refund, and that is why you can guarantee it. Nothing beats sincerity.

Don’t Be Afraid To Stand By Your Product

You may be thinking “I’m confident in my product, but I don’t know if want to go this far”. The truth of the matter is, people don’t want to return things. They likely bought your product because they were sincerely interested in the results it would provide.

Showcasing your guarantee will simply smooth out the sales process, and give people the confidence they need to make a final decision. Sure, you might get the odd return where someone is actually ripping you off (by pirating your material), but you will benefit far more in the long run.

Interested in learning more tactics to improve your conversion rates? Go through the tutorials on magnetic buttons, conversion focus, simplifying your checkout, and website compatibility!

Article Tags: conversion, guarantee, offer, sales, satisfaction, tutorial