"If you make your business possible to replicate, you’re not going to be the one to replicate it, others will. - Seth Godin"

— If you haven’t had a chance to read Linchpin by Seth Godin, I recommend you check it out. In it, Seth successfully turns modern business theory upside down. He quickly highlights the flawed mentality of businesses that are founded on automation and dispensable workers. This, he explains, is a race to the bottom.  We need to bring the human element back into business. This will allow us to deliver true value.